L'Artisan Moderne

1896

25 1/4 x 36 in /
63.5 x 91.4 cm

Printed in four colors
Text by the artist Niederkorn, artist's monogram appearing twice
Advertisement text in lower section by another hand, printer's name and address lower left margin
Key stone printed in blue, color stones in yellow, green and brown on one sheet of wove paper
Nine in public collections
Commissioned by Andre Marty
Printed by Bourgerie & Cie.

In a letter to his mother of 21 December 1893, Lautrec mentions a poster which he had to deliver by the middle of January 1894. It is possible that two color posters, similar in style, were designed for his friends Marty and Sescau at the beginning of the year. Andre Marty was a publisher and dealer, often mentioned as an admirer of Lautrec's graphics. He was also the publisher of L'Estampe Originale and of the other portfolios, and had founded the interior design business L'Artisan Moderne (The Modern Craftsman). The poster advertising the business shows a craftsman, the medallist Henri Nocq, taking instructions from his very charming lady client.

References: Wittrock P24, Adriani 59